WRAP

Bringing food waste to life

WRAP

Bringing food waste to life

Disciplines

Engaging in a new food attitude

WRAP commissioned Red Stone to develop their Love Food Hate Waste campaign ‘Make Food Matter’. The campaign aims to educate and encourage children to get involved in reducing the amount of food wasted at home.

Making food facts fun

We created a fun and energetic approach. Bold impactful type, paired with characterful imagery and a bespoke emoji style, helped to create an engaging set of print and social materials to help educate and encourage both at home and in the classroom.

To sit alongside the print and social materials, we also developed a ‘Make Food Matter’ landing page. A central hub of food saving information and activities, the page gives the user everything they need to start reducing their food waste.