Girlguiding

Comprehensive redesign of all badges across Girlguiding

Girlguiding

Comprehensive redesign of all badges across Girlguiding

Disciplines

A new design approach

More than a hundred years after the movement began, Red Stone worked with Girlguiding on its biggest overhaul ever – including a redesign of its iconic badges and activities – to create a fresh and inspiring visual approach that is relevant to girls’ lives now.

As part of the project Red Stone redesigned all 187 badges for Rainbows, Brownies, Guides and Rangers.

A new badge system

The new programme of activities is divided into interest badges, skills builders, group activities and awards, all developed around six themes: Skills for my Future, Have Adventures, Be Well, Know Myself, Express Myself and Take Action.

Interest badges

New categories of interest badges under each theme include entrepreneur, inventing, navigator, animation and human rights – and activities – including survival skills, DIY, coding and 3D craft and design.

What badges mean to members

The creative team at Red Stone spent much of last summer touring the country with Girlguiding to get input from girls from different areas and age groups.

The members said that the badges are much more than simply marking the end of a task – the badges represent an intensely personal experience and memories, and they are the physical embodiment of the time the girls spend in the Girlguiding movement.

Skills builders and Theme awards

Across the six themes of the new programme: Skills for my Future, Have Adventures, Be Well, Know Myself, Express Myself and Take Action; girls can try their hand at everything from Aviation, to Archaeology and Digital Design.

They can learn and develop their first aid skills to be able to react to any scenario, as well as learn how to put up a tent or build a shelter.

Gold award

The Gold award is a very special achievement – and there's one for each section: Rainbows, Brownies, Guides and Rangers.

During the consultation members agreed that such a special award should be metal rather than woven. We visited the manufacturers during the design stages, to ensure the badges were as awesome as they could be.

Anniversary badges

To celebrate membership of Girlguiding, we created 15 anniversary badges for members to collect during their time as a Rainbow, Brownie, Guide or Ranger.