A new design approach

More than a hundred years after the movement began, Red Stone worked with Girlguiding on its biggest overhaul ever – including a redesign of its iconic badges and activities – to create a fresh and inspiring visual approach that is relevant to girls’ lives now. 

As part of the project Red Stone designed the new section handbooks for Rainbows, Brownies, Guides and Rangers.

Section handbooks

The new programme of badges and activities includes a range of topics, skills and interest areas and the section handbooks outline what it means to be a Rainbow, Brownie, Guide or Ranger. 

To avoid the handbooks appearing too formulaic or ‘text booky’ – each spread was looked at and crafted individually, to ensure it maximised the experience.

All illustrations were created in-house at Red Stone, and were tested at Girlguiding unit meetings, summer camps and jamborees across the UK.