The Fostering Network

Refocusing the brand of a national charity

The Fostering Network

Refocusing the brand of a national charity

Disciplines

Finding a way forward

The Fostering Network is the UK’s leading fostering charity, they bring together everyone who is involved in the lives of fostered children to make foster care the very best it can be. They approached Red Stone to work with their leadership team on a brand review project. The brand identity, whilst relatively new, needed more focus and it was our job to find an effective way forward.

Unpicking the hidden narrative

We worked with the leadership team to craft a new vision, mission and values and developed a more flexible and wide-reaching brand identity and toolkit. By unpicking the narrative at the heart of their organisation and turning this into refreshed beliefs, it has enabled everyone at the charity to articulate the core aspirations in a coherent and effective way.