WRAP

Taking action to eliminate problematic single-use plastics

WRAP

Taking action to eliminate problematic single-use plastics

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Appetite for change

The UK Plastics Pact is run by WRAP, with support from the Ellen MacArthur Foundation. It brings businesses from across the entire plastics value chain together with UK Government and NGOs to transform the plastics economy and tackle plastics pollution in the UK.

Together, UK Plastics Pact members want to revolutionise the way people view, choose, use and interact with plastic packaging.

A considered approach

We worked with WRAP and their UK Plastics Pact project team to create an interactive report and brand animation that outline the eight plastic items to be eliminated before the end of 2020 by Pact members. 

Red Stone developed a creative approach that builds on the Pact brand, and uses a striking colour palette and graphic illustration style to captivate interest, mixed with challenging footage.

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Social media launch

The bright and bold aesthetic was implemented across various platforms, including assets for social.

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