Sharpening the brand

With the launch of the new Alzheimer’s Society brand imminent, Red Stone were brought in to update the brand guidelines. 

We shaped and clarified the fledgling brand and its assets, creating a new grid system and rationalising logos to allow use across an increased number of channels.

Rapid development

The guidelines were crafted and built to coincide with the brand launch and were made available alongside a logo rationalisation programme and an extensive icon set that we developed.

Verbal guidelines

Part of the rebrand includes a more active and campaigning tone of voice for the charity. Red Stone designed and developed the ‘Writing for Alzheimer’s Society’ guide, which details this new approach to written communications across all channels.