Medical Research Foundation

Brand strategy and implementation for an independent charitable foundation

Medical Research Foundation

Brand strategy and implementation for an independent charitable foundation

Disciplines

A new brand from strategy to delivery

Red Stone has created a new brand identity for the Medical Research Foundation, the independent charity that supports promising new research in areas that are otherwise underfunded. The Medical Research Foundation aims to be the charity of choice for people and organisations who wish to contribute to the improvement of human health by supporting medical research at the highest level.

The brand was created following a tender process – Red Stone were commissioned to lead the project in May 2017.

Gaining a rounded view of the charity

The identity is the result of an extensive research phase engaging with key audiences including researchers, donors, staff and Trustees. We used online surveys to engage audiences from around the UK. These research insights informed Red Stone’s development of the proposition, values and new identity. Fundamental to the new identity was the essential need to fundraise, thrive and support the UK research community whilst defining the charity as human-centred and forward-thinking.

Speaking about the new brand, Red Stone creative director Chris Davis said:

“The identity represents a step-change for the Medical Research Foundation. Through our research we were able to shine a light on the charity’s unique research funding approach. Through our considered brand identity the charity is transforming their core and fundraising communications – to better reflect the amazing work they enable through the emerging researchers they fund.”

Angela Hind, director at Medical Research Foundation said:

"Red Stone understood our needs and organisation brilliantly. They were always keen, not at all precious about their ideas and had tight control over deadlines. They worked incredibly well with our team and it was a pleasure throughout.

Most importantly Red Stone came up with a dramatic and flexible design that fully reflects who we are and has been embraced by the whole organisation."