A refreshed brand for a pioneering organisation
The Human Fertilisation and Embryology Authority (HFEA), is a world-class regulator of fertility treatment and human embryo research. Following a tender process, Red Stone was appointed to update the brand identity.
Our approach
The identity focuses around an updated version of the HFEA logo, and for the first time HFEA have brand assets and detailed guidance to support the identity.
Appropriate, harmonious and consistent
The new HFEA identity represents a step-change in the expression of the brand. By rationalising and creating supporting brand assets, we were able to ensure all communications from HFEA are appropriate, harmonious and consistent.
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