Showcasing a year of achievements around the world
World Animal Protection’s vision is a world where animal welfare matters and animal cruelty has ended. Their global impact report communicates the reach and effectiveness of their programmes across the globe.
The report is built around World Animal Protection’s core programmes, with the narrative brought to life by supporting case studies.
Links between fundraising and the outcomes for animals across the world are made clear, with key highlights and achievements pulled out as a focus.
The report is a key fundraising tool, and has been produced as a print version for local use, an interactive pdf and a series of social media images were created for launch.
Social media
We created a series of engaging social posts with key take outs from the report and playful animations.
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