Mind

Campaign to support a charity through text giving

Mind

Campaign to support a charity through text giving

Disciplines

Campaigns
Digital

Text giving campaign

Text-giving. A quick and simple way to donate to charity. Red Stone were commissioned to create a focused, highly targeted campaign to encourage people to sign up to support Mind through text-giving.

Simple and focused

Mind’s previous ads had performed well in terms of click through rates and brand awareness, but they had not been successful in achieving conversions. Our task was to create a simple ad campaign, focus messaging and define the call to action.