Selected projects
A comprehensive branding programme
Although established for six years, the Bumblebee Conservation Trust recognised that there were significant opportunities for the organisation to broaden its appeal and impact. Red Stone were tasked with the creation of a new brand identity and website – identified as being crucial to the development of the new communication strategy.
What we do
Awareness campaigns
Campaign films
eNewsletters
Factsheets
Printed guides
Websites
Web apps
Brand
Once the new brand was established, we created an detailed set of guidelines covering the core elements of the Bumblebee Conservation Trust brand identity outlining how to clearly and consistently apply them.
Website
The website we created provides a mix of information and interactivity. Based on feedback from existing Trust members and site users, we developed a structure that drives users straight to areas of key content.
Web app
We to developed a dynamic resource to highlight the importance of bee friendly planting and illustrate the varying merits between different plants and flowers.
Sub identity
We developed a sub-identity for ‘Bumble kids’, a part of the website aimed at schools and containing a number of educational reources such as activity sheets.
Related
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Multi-disciplinary design work across BBC programming
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BBC