Bumblebee Conservation Trust

Highlighting the ‘plight of the bumblebee’

Bumblebee Conservation Trust

Highlighting the ‘plight of the bumblebee’

Selected projects

A comprehensive branding programme

Although established for six years, the Bumblebee Conservation Trust recognised that there were significant opportunities for the organisation to broaden its appeal and impact. Red Stone were tasked with the creation of a new brand identity and website – identified as being crucial to the development of the new communication strategy.


What we do

Awareness campaigns
Campaign films
eNewsletters
Factsheets
Printed guides
Websites
Web apps

Brand

Once the new brand was established, we created an detailed set of guidelines covering the core elements of the Bumblebee Conservation Trust brand identity outlining how to clearly and consistently apply them.


Website

The website we created provides a mix of information and interactivity. Based on feedback from existing Trust members and site users, we developed a structure that drives users straight to areas of key content.

  • BBCT client-relationship 1 1400
  • BBCT client-relationship 5 1400
  • BBCT client-relationship 2 1400
  • BBCT client-relationship 4 1400
  • BBCT Brochure 01 1400
  • BBCT Spring campaign ads 1400

Web app

We to developed a dynamic resource to highlight the importance of bee friendly planting and illustrate the varying merits between different plants and flowers.


Sub identity

We developed a sub-identity for ‘Bumble kids’, a part of the website aimed at schools and containing a number of educational reources such as activity sheets.


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