Reimagining food supply for a new age

Collectiv Food is reimagining the food supply chain, creating a fairer system that removes unnecessary intermediaries and reconnects producers and buyers.

To help the company sharpen its offer, Red Stone were brought on board to deliver a comprehensive brand review.

Through a series of workshops and interviews, we established a set brand principles centred around transparency, quality and sustainability.

This work provided the foundation for a new identity designed to set Collectiv Food apart from the traditional big players in the sector and create some noise in an often traditional market.

Transparency at every stage

Building on the principle of transparency and derived from the logo, Red Stone created a bold graphic approach that puts produce front and centre.

Beyond the expected

A modular illustration style was developed to further expand the brand's visual language and offer a fresh, playful way to communicate with an industry awash with food imagery.

Bringing it all together

As part of the brand roll-out, Red Stone have continued to work alongside Collectiv Food, producing a range of materials from digital applications to large format signage to bring the brand to life.