BookTrust

Campaign to encourage families to read together

BookTrust

Campaign to encourage families to read together

Disciplines

Bath, Book, Bed

Did you know that a regular nightly bedtime routine is associated with improved sleep in young children? Following Red Stone’s rebrand of BookTrust, we were delighted to be commissioned to create the identity for a unique campaign to encourage families to read together every night.

The Bath, Book, Bed campaign is a simple solution to sleepless nights, and we were brought on board to create a fun, memorable and clear approach to appeal to families with younger children.

National coverage

The Bath, Book, Bed campaign has been widely promoted with Jo Frost and Peppa Pig's Daddy busy sharing their top tips – including a feature on the One Show.