Even a successful charity needs friends
BookTrust supports over 2.5 million families to read with their children by giving books, guidance and resources. Following Red Stone’s rebrand of BookTrust, we helped to launch their Friends scheme with a sub-identity and supporting resources.
Famous combinations
To launch the BookTrust Friends scheme, we created a campaign that used the names of famous friends from children’s stories together with a new take on the master logo.
A collection of Friends
We art directed the photoshoot to give BookTrust an image library of portraits for use on fundraising, promotional and campaign-related collateral.
Related
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Reinvigorating a charity’s brand
BookTrust
Brand strategy and identity -
Identity for a new grantmaker
Power to Change
Identity creation -
Refreshing a well-loved mark
BookTrust
Bookstart identity -
Campaign to encourage families to read together
BookTrust
Bath, Book, Bed campaign