World Animal Protection

The story of an animal welfare charity’s year told by the people on the ground.

World Animal Protection

The story of an animal welfare charity’s year told by the people on the ground.

Disciplines

Ensuring powerful and lasting change

Following another year of achievements and driving change for animals around the globe, World Animal Protection commissioned Red Stone to create a global review that would inspire and motivate loyal supporters and reach out to new audiences.

Telling a big story in small ways

The charity works around the world to protect animals in communities, in the wild, in farming and those who have been affected by disasters. This vital work relies upon a committed network of people who are there for animals when they need them.

So who better to tell this year’s story than those people on the ground, working for the charity?

The overall concept shows how the charity’s people ‘Move the world’ for animals, by telling their individual stories powerfully, first-hand.

A framework for future reporting

We took a multi-platform approach, designing an annual report that is printed locally in countries, a PDF and a compelling website, which all complement each other to further the agenda of animal welfare.