London 2012 Olympic and Paralympic Games

Working with a winning team

London 2012 Olympic and Paralympic Games

Working with a winning team

Brand expression for a world-class event

The London 2012 Olympic and Paralympic Games was a huge success, so it was amazing to be one of the agencies selected to create design work for the Games. The five-year period up to Games time gave us an invaluable insight into how an international event and its brand is built and sustained.

What we did

Brand expression
Exhibitions
Event guides
Information packs
Infrastructure handbooks
Poster campaigns

Knowledge sharing

We were involved in a cross-section of disciplines and projects for the Games, attending agency days to present to other roster agencies and share knowledge and expertise.