Selected projects
Doing more with less
Getting the message across as simply and clearly as possible is the aim of communications coming from the Cabinet Office. Working in partnership with the Government Digital Service (GDS), we have worked on some challenging and interesting projects.
What we do
Campaigns
Events
Identity creation
Name generation
Campaigns
Government campaigns are challenging. Time is often a major consideration, being light-footed is necessary to meet aggressive deadlines. The need for simplicity and ‘cut-through’ is also key as campaigns often have simple, but very far-reaching messages.
Branding
With the introduction of GOV.UK, departmental identities have been harmonised. A consequence of this is greater consistency across departments and a stronger overall look for UK government as a whole. So branding comes in two types – compliance and working within stricter guidelines, or the creation of brands for initiatives such as Pension Wise.
Related
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Promoting the UK’s interests around the globe
Client story
Foreign and Commonwealth Office -
Promoting Britain’s cultural, leisure and business life
Client story
Department for Digital, Culture, Media & Sport -
Celebrating the NHS
Client story
The University of Manchester -
Reporting on groundbreaking innovations
Client story
King’s College London