CLICC
We created an identity for UKTV's company values, CLICC, which stands for Create, Learn, Influence, Challenge, Collaborate.
Approach
The brand identity needed to be as creative, inspiring and imaginative as UKTV's on-air work, and consist of one overall logo plus five individual logos - one for each letter. These are visually linked but also exist separately.
The identity was implemented across a series of posters, presentations, intranet, induction programme, as well as being incorporated into UKTV’s annual staff awards.
