Tomorrow starts here
HQ-UK is a targeted campaign designed to speak directly to top decision-makers at fast growth and established digital companies and their key influencers: their investors and professional advisers. The project is run by UK Trade & Investment and Tech City UK.
Approach
The brief was to design a brand and prospectus for a top-level delegation to the US which would make Silicon Valley think differently about the UK as a potential base for their operations in Europe. We combined unusual imagery with quirky typefaces to create an inspiring print piece and online PDF that is out of the ordinary for inward investment material.
Related
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Branding for Thomas Heatherwick's UK Pavilion
Foreign and Commonwealth Office
UK Pavilion at Shanghai World Expo -
25 February 2015
It’s very un-British to brag, but…