Disciplines
Communicating complex projects simply
King's Business, the University's business incubator, wanted a series of films for promotional use. The films follow the story of nine of their commercially successful projects. They asked Red Stone to produce something that would convey the breadth of their work – from health research to public policy and creative industries.
Approach
Our bold illustrative approach distilled complex and challenging subjects into engaging and simple stories. We tied the subjects together with a consistent visual approach.
Outcome
The films are used at conferences to introduce King's Business 'at a glance' and also on screens across the University campus.
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